PRIVACY POLICY

Background: The privacy of your personal and non-personal information is afforded the highest level of importance by Play Action.

We will strictly comply with all relevant legislative requirements, and, in the event of any inconsistency, the legislative requirements will override the provisions of this document. We reserve the right to amend our Privacy Policy at any time without notice to you, and such amendments will take effect from the date of issue on our website. If you are a minor at law (which usually means you are aged under 18 in countries including Australia and the United States, though this age may vary depending on where you are located), you must get your parent or guardian’s permission before providing us with any personal information. We may collect Non-Personal Information, such as a device ID or other persistent identifier linked to the device or computer, which may be used by a child to play our Websites/Apps.

Collection of Information: We may collect information to improve user experience. Please read types of information below.

Non-Personal Information:

We are not aware of the uniqueness of the User from whom we have collected the Non-Personal Information. Non-Personal Information is any open information which does not enable identification of an individual User, and which is available to us while such User is entering into and/or using the Site/App/Game. Non-personal Information which is being gathered consists of technical information, behavioral information and aggregated information, and may contain, among other things, the activity of the User on the Site/App/Game, type of operating system, User’s ‘click-stream’ or searches on the Site, type and version of browser, keyboard language, screen resolution, etc.

Personal Information:

This information may identify an individual or may be of a private and/or sensitive nature. Users of the Site/App/Game automatically provide their IP address (or Mac Address) mainly for enhancing the User’s experience and for Geo-location and security purposes as further detailed below. In addition, Personal Information, which is being gathered, consists of any personal details provided consciously and voluntarily by the User. We do not collect any Personal Information from you or related to you without your approval, which is obtained, through your active acceptance to the Terms and the Privacy Policy and from Consent Dialog from within App/Game.

We may also collect following information

• IP address; Country code;
• IDFAs, IDFVs, Advertising IDs;
• Language; Locale (specific location where a given language is spoken);
• Time zone, session start/stop time,
• Network status (Wi-Fi, etc.), browser plug-in types and versions;
• User agent string (UA), platform, SDK version, timestamp;
• Technical device information (e.g. device model and name, operating system name and version, CPU information, storage size, screen size, firmware, software, mobile phone carrier, Internet service provider, API key identifier for application, International Mobile Equipment Identity (IMEI) on Android, Android ID, Android Serial No);

How Information is Collected: Information can be collected (automatically) programmatically:

1. When you are browsing our Site

2. When you are Using/Playing our App/Game

3. When you contact us through Email/Facebook and/or other Support Channels

Purpose of Information Collection

• Non Personal Information is used for statistical and research purposes and for customization and improvement of our Site/App/Game
• Personal Information is used to be able to Reply you when you contact through support channels (Facebook/Email)
• Personal Information like Location/IP is used to show you Ads according to your location, this is called contextual advertisement.
• We use the information we collect about you/your device to deliver services to you and to operate our business. Such use by us and by our Partners may include:
• Delivering Our Services: Developing, delivering and improving our products, services, and content, tailoring our products and services, providing software updates and product support, understanding and analyzing trends in connection with usage of the Apps, administering the Apps, and customer communications.
• Displaying Advertisements: Displaying third party advertisements in our Apps and showing advertisements for our Apps in other publisher’s apps.
• Cross-promotion: Cross Promoting our Apps and services, meaning we may promote one of our Apps while you are playing a different App of ours.
• Analytics and Research: understanding and analyzing trends in connection with the usage of the Apps, gathering demographic information about our user base, data about where the App was downloaded. We may also create reports and analysis for the purposes of research or business intelligence, for example to track potential problems or trends with our Apps and services, or to test our new game features and content. We use the data we receive from Third Party Social Network only for internal analytics. For opting out from analytics please visit Opt-Out Section of this Privacy Policy.

Use and Disclosure of Information: In general, we will not use or disclose personal information about you otherwise than for the purpose of providing or offering goods and services to you, for any other purpose that you may reasonably expect, for any other purpose authorized by law, or for any other purposes disclosed to or authorized by you. This may include disclosures to organizations that provide us with professional advice, such as solicitors, accountants and business advisors.

It may be necessary for the information to be disclosed to other organizations in the course of our provision of services, or for the conduct of our business. These other organizations may include other parties involved in the provision of services to you, our business partners involved in the software, applications and/or services we provide to you, and other organizations providing services to us, such as payment processors or hosting services. We direct all such organizations to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on our behalf or to us.

We may use your personal information to provide you with any goods, services, or functionality you have requested; to respond to any inquiries you have made through our customer service features, to send you newsletters, promotions or marketing materials. We will provide you with the opportunity to opt out of receiving such materials in the future. You may also opt out of receiving such materials at any time in accordance with the instructions provided in this Privacy Policy.

Non-Personal Information may be used by us for administrative, analytical, statistics compilation, research, optimization, security and other purposes. Specifically, we may use your Non-Personal Information to respond to customer service inquiries and to protect against cheating, crime or fraud or for other security reasons and for providing you advertising that better suits your interests. We may collect your Non-Personal information to track your use of our Websites/Apps to help us learn more about your gaming activities and understand your preferences and tendencies so that we can personalize your experience, provide you with in-game offers and notifications that are tailored to you, and otherwise enhance your gaming experience.

We may provide aggregated or anonymous information to third parties for the purposes of developing and delivering targeted advertising. We will not share your personal information with such third parties without your consent.

We may use information held about you to verify your compliance with any terms and conditions that may apply to the use of our software, applications and/or services.

Any personal information submitted to us online, including via the software and/or services, may need to be processed by a third party. By submitting personal information online or via the software and/or services, you consent to the disclosure of that information to a third party, who may be located overseas, for the sole purpose of processing the submitted information.

Below are provider names of some of the third party analytics and advertising services we use.

Consent: By Connecting, Entering, Accessing or Using our Apps/Web you agree to Privacy Policy and it also means that you have read carefully about the collection and use of your personal and non-personal information through our apps and website and support channels.  To opt out, please stop using our WEB and for Apps and Games you can Opt Out from within the app/game from Privacy Controls.

Advertising: By using our Website/Apps, you may be offered advertising content. We / the ad networks we use may utilize ad-serving technologies that use cookies, beacons, tracking pixels and other technologies that are placed within the ads and allow us or our networks to collect Non-Personal Information. Non-Personal Information such as age and gender may be used to ensure that appropriate advertising is offered to you. Usage Data and Non-Personal Information such as advertising identifiers may be used to determine how many clicks an ad received, to measure the effectiveness of ad campaigns, to determine the proper amount of repeat views of a given ad, and/or to deliver ads that best relate to your interests. Depending on your device and its operating system, you may be able to choose to prevent your device’s ad identifier being used for interest-based advertising or reset your device’s ad identifier by changing the settings of your device.

Transfer of Information Overseas: You expressly agree that we may transfer and store your information on servers and equipment located in any territory, including, without limitation, Australia and the United States of America etc.

Security: We are committed to ensuring that your information is secure. In order to prevent any misuse, theft, loss, alteration, destruction, unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to Other Websites/Apps/Games: Our game may contain advertising and links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.

Security Protections for Children: Protecting children protection is critical to us. We likewise energize guardians or potentially watchmen to assume a functioning job in their children's online involvement with all occasions. Our games are expected for general crowds. On the off chance that you are under 18 years old or a minor in your nation of living arrangement.

Deletion of Information: Information will be deleted when not needed, will be deleted by us. We will also make sure that information when not required is deleted by our 3rd Party Partners. If you wish to delete your information you can send us request to delete your information. We will need some additional information from you to delete your information.

Below are provider names of some of the third party analytics and advertising services we use. Please see the links below to learn more about the privacy policy of our third-party service providers.

ADMOB: 

https://www.google.com/policies/privacy

UNITY ADS: 

https://unity3d.com/legal/privacy-policy

FIREBASE ANALYTICS: 

https://www.google.com/policies/privacy/

APPLOVIN: 

https://www.applovin.com/privacy

ADCOLONY: 

http://www.adcolony.com/privacy-policy/

CONSOLI ADS:
https://www.consoliads.com/privacy-policy/

CHARBOOST:
https://answers.chartboost.com/en-us/articles/200780269

IRONSOURCE:
http://www.ironsrc.com/wp-content/uploads/2019/03/ironSource-Privacy-Policy.pdf

 GOOGLE ANALYTICS:

https://policies.google.com/privacy

FACEBOOK AD NETWORK:

https://www.facebook.com/policy.php

VUNGLE:
https://vungle.com/privacy/